Lead infrastructure for BC wills & estates firms

Most law firm websites are billboards.
Yours should be a paralegal.

We rebuild your site into something that works for you while you sleep — capturing, qualifying, and following up with leads instead of just sitting there saying "Contact us."

Live in 14 days, guaranteed  ·  $1,200/mo founder pricing  ·  First case study: Nanuq Law

The problem

Your website was built once. Probably in 2018.

Probably by a vendor who's no longer answering emails. It loads slowly, says nothing your competitors don't, and asks visitors to do exactly one thing: "Contact us." So they don't.

97%
of the people who land on your site leave without doing anything.
3%
who fill out the form are the ones who were going to call you anyway.
1994
is the last time a "Contact us" page was a competitive advantage.

Your website is doing nothing a Yellow Pages ad couldn't have done — and it's quietly losing you money every week.

What we build instead

A website that works for you while you sleep.

Built around how anxious clients actually approach legal decisions: in small steps, anonymously, before they're ready to call.

🧭

Interactive intake tools

A 60-second estate audit. A guided will-drafting wizard. A probate eligibility check. Real tools that turn quiet browsers into qualified, contactable leads.

Custom to your practice
✍️

AI Content Studio

Log in, talk to it, and get a publish-ready SEO + AI-search blog post in your voice in 10 minutes. You stay the expert. We handle the production.

Unlimited posts
🎯

A CRM that catches every lead

Automatic capture, tagging, and follow-up — and it keeps working on past clients too, with review reminders and referral prompts that turn one will into the next three.

Nothing slips through
⚡

Live in 14 days, guaranteed

Hosting, security, compliance, and a monthly performance report — all handled. A real site, launched fast, with someone actually answering your emails.

Or your first month is free
Who it's for

Built for BC wills & estates firms.

We do this for one firm at a time, slowly, until we own the BC wills & estates niche. That focus is the whole point.

Not a fit: national firms, high-volume litigation shops, or anyone who wants 30 vendors and a lock-in contract.

Case study · Nanuq Law, Victoria BC

Qualified leads now arrive in their inbox while they're in court.

We built Nanuq an estate audit quiz that gates results behind name, email, and phone — and a will-drafting wizard that produces a draft PDF in four minutes, notifying the firm with full intake data before the prospect even closes the tab.

<14 days
from kickoff to live site
4 min
to a drafted will + a captured lead
24/7
intake pipeline, not "occasional form fills"
The founder offer

One extra file a quarter pays for the year.

In BC, legal fees on a single probate file average around $4,750 — and today's wills client is tomorrow's probate file. Bringing you more of them is the whole job: land just one extra probate matter a quarter and the year has paid for itself — everything after that is profit. Founder pricing holds for 24 months and disappears the day we sign our sixth firm.

Founder — 5 spots
$1,200/ month
$1,800/mo standard · founder rate locked for 24 months
  • ✓ 6-month minimum, then cancel month-to-month
  • ✓ No setup fee
  • ✓ The site is yours — no lock-in
Live in 14 days, or your first month is free.
Claim a founder spot

What's included

  • ✓ Custom website rebuilt for your firm
  • ✓ 1 interactive intake tool (audit / wizard / eligibility check)
  • ✓ AI Content Studio — unlimited posts, optimized for Google + AI search
  • ✓ Lead CRM with automated capture, tagging & follow-up
  • ✓ Lifecycle nurture — will-review reminders, referral & review prompts, and past-client reactivation working every month
  • ✓ Hosting, security, compliance — all of it
  • ✓ Monthly performance report
What we don't do

The honest version.

You're a lawyer. Your job is to be a lawyer. Slipstream is the team you'd hire if you had the energy to interview marketing agencies — we just skipped the interview and built the thing.

✕

We don't write your content. You do — in 10 minutes, talking to the Studio.

✕

We don't run your ads. Bring your own traffic — referrals, GBP, paid. We turn it into clients.

✕

We don't lock you in. Six months minimum, then walk if it's not working. The site is yours.

✕

We don't take 30 firms. We take 5 at a time, and the founder rate dies the day we hit 6.

Ready when you are

See the work before you hire us.

Tell us about your firm and we'll send back a free audit of your current site — what's broken, what's slow, what's costing you leads — then book a 20-minute call. No pitch deck.

So we can run your free audit before we talk.

The reason your website hasn't been touched in 5 years isn't that you don't care — it's that every hour on marketing is an hour you're not billing or sleeping. Let's fix the website so it earns its keep.